21% of users log in weekly, and 16% log in less often than that.Approximately 30.94% of the 4.48 billion global internet users use Instagram regularly.Up to 95 million (9.5%) platform users may be bots, costing marketers $1.3 billion.The monthly active user base of Instagram is equivalent to the EU and North American population combined.The second-most liked picture is of an egg, posted in 2019 with over 55 million likes and 3.5 million comments.The most-liked picture on Instagram as of December 2022 is of Lionel Messi and his teammates after winning the 2022 FIFA World Cup, with more than 61 million likes.Roughly 14% of marketers posted live videos on Instagram Live during 2021.More than 100 million people watch Instagram Live every day.People in the US spend just 7.7 hours/month on average using Instagram on Android.Users spend an average of 12 hours per month or 30 minutes daily on Instagram globally – as of 2022.With features ranging from Stories to Reels, it’s interesting to see which aspects captivate user attention the most.Īre people spending more time watching Reels or browsing their feeds? Instagram usage metrics reveal intriguing patterns in user behavior. Sources: Datareportal, SemRush, ExplodingTopics, DataReportal, Backlinko INSTAGRAM USAGE STATISTICS The number of Instagram users in 2022 marks a 5.79% annual increase from 2021.23.92% of the 4.18 billion active mobile internet users access Instagram monthly, the same amount of people who live in Europe and North America combined.Approximately 20.3% of all active internet users use Instagram daily, showcasing its widespread adoption. Instagram is the 10th most searched term on Google, with a massive search volume of 338,000,000.Instagram is the 6th most visited website in the world.Also, it has over 500 million daily active users, making it the 4th largest social media network in the world. Instagram has over 2 billion monthly active users.Let this compilation of over 70+ Instagram statistics be your guiding star, paving the way to amplify your brand’s presence this year. Understanding these statistics is crucial for marketers striving for a stronghold in 2023. Wondering what’s in store in this blog? Well, here’s a snapshot: Think bigger reach, better engagement, and thriving communities. Now, for the brands out there… With revamped Reel features, there’s a fresh playground. Achievement badges, subscription options, and creator portfolios? Yep, they did that.īut hold on… 2023 started with a bang! Enter “Broadcasting Channels”.Īnd just when you thought they were done, along came Instagram Threads, taking on Twitter.Ī jaw-dropping 100 million signups in just five days, according to a tracker. Remember last year? Instagram supercharged its offerings for creators. Ready to dive into the world of Instagram?īefore we plunge into 2023’s Instagram statistics, let’s take a quick trip down memory lane.
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